The World Food Forum (WFF) launched its 2022 cycle with a side event at the ECOSOC Youth Forum during World Creativity and Innovation Day on 21 April, keeping youth on the international agenda. After years of pandemic-induced lockdowns, there is a need to think and act in a creative manner to address the pressing challenges our world is facing, and youth have demonstrated that they can be architects and innovators of their own realities and in their own sectors, including during the pandemic.